Why Loyalty & Referrals Matter
Loyalty and referral programs help you retain more customers, increase average order value, and grow through word-of-mouth. With Glow Loyalty integrated alongside PayWhirl, you can reward customers not just for signing up and purchasing — but also for referring friends to your store. A rewards program gives customers a reason to come back, increasing subscription renewals and repeat purchases over time.
What Rewards & Referrals Can Do for Your Business
Encourage repeat purchases
Customers who earn points feel rewarded for their loyalty and are more likely to come back and shop again. Glow lets you award points for purchases, which can be redeemed for discounts, free products, or other rewards.
Boost subscription retention
When used with PayWhirl subscriptions, you can let customers redeem loyalty points on subscription sign-ups and renewals — giving them an extra incentive to stick with your product longer.
Grow your customer base through referrals
Referral rewards turn your happiest customers into active promoters. Glow can award points when a customer refers a friend, and even reward the referred customer when they make their first purchase.
How Your Customers Earn Points
With Glow, customers can earn loyalty points in multiple ways:
Purchasing products — earn points based on dollars spent.
Referral actions — earn when they refer friends who sign up or purchase.
Other engagement — like account signup, birthdays, or milestones (depending on your settings).
Once customers accumulate points, they can redeem them for custom rewards like discount codes, free shipping, or free products directly through Glow’s loyalty interface at checkout.
Setting Up Rewards & Referrals (Useful Glow Links)
Glow provides step-by-step guidance on setting up its core loyalty features:
Get started with rewards & referrals setup
→ https://help.glowloyalty.com/en/articles/3828834-getting-started-with-glow-loyalty-rewards-referralsCreate a referral program that rewards customers
→ https://help.glowloyalty.com/en/articles/3888426-how-to-set-up-an-affiliate-program-to-reward-customer-referrals-on-shopifyEnable glow rewards to discount subscriptions purchases or just one time only
https://help.glowloyalty.com/en/articles/8688896-do-glow-reward-discounts-work-with-subscriptions
Business Tips for Success
Promote your loyalty program — make sure customers know they can earn points and rewards.
Reward early and often — give points for signup or first purchase to get customers engaged quickly.
Leverage referrals — incentivize your fans to refer others with meaningful rewards that benefit both the referrer and the friend.
By combining PayWhirl’s flexible subscription tools with Glow’s loyalty and referral features, you can build stronger customer relationships, increase lifetime value, and invite your best customers to help you grow.
Best,
Team PayWhirl